I see and use a whole lot of bike stuff. Some things I get excited about others not. This simple little pouch I picked up at Spoke(n) for $10 falls in the first category. I always have my music and mobile with me when riding and for years have been using those dicky zip lock bags to keep them dry. These Sugoi pouches are seam sealed and I don't understand why I haven't see anything like it in the past. A great little investment.